Brighton Implant Clinic Privacy Policy
The Brighton Implant Clinic is committed to taking your privacy and online safety very seriously. When we collect and store personal data from you, we use strict procedures and security features to try to prevent unauthorized access. This privacy policy sets out the basis on which any personal data you provide us with, or we collect from you will be processed and stored.
By visiting our website and using our services you are accepting our policies and practices. By disclosing your personal information to us you are giving us consent to collect, store and process this information in line with this policy.
Published on: 24-5-2018
How do we collect your information?
We only collect the personal data that we consider to be necessary in the context and purpose for which it is given. We might collect your information when
- Visiting our websites
- Booking an appointment or becoming a patient
- Subscribing to one of our social media channels
- Signing up to one of our marketing lists or promotions
When?
Visiting our websites
What?
Usage data and statistics, connection data, other unique identifiers such as IP address and device type, marketing and advertising responses and preferences
How?
Data is collected through our website via cookies or online forms
Why?
We collect this data to understand how our websites are being used and in order to improve the user experience. This helps us to attract similar visitors and may involve passing this data to an external third party for analysis. We will also use this data to reply to any queries submitted through a web form. This user data is anonymous unless you complete one of our online forms
When?
Booking an appointment or becoming a patient
What?
Your name, address, phone number, email address, date of birth, medical history, dental and medical records, other related and relevant special category data
How?
Data is collected through online forms, on the telephone, by email, in person or by way of referral from your existing dentist or healthcare professional
Why?
We are required by law and through regulatory bodies to collect information about patients or prospective patients in order to deliver safe and effective treatment. Special category information is stored by us in the strictest of confidence and is only made available to the clinicians directly involved in your treatment. Other staff may have access to certain pieces of personal data where necessary but only where this is necessary in the course of your treatment. Such as a receptionist who may have your basic contact information in order to arrange an appointment with you
When?
Subscribing to one of our social media channels
What?
Name, email address, location, usage data and statistics, connection data, other unique identifiers such as IP address and device type, marketing and advertising responses
How?
Data is collected through our website, your social media app or device
Why?
We collect this data to analyse and understand your personal characteristics, monitor and improve our social media accounts, run analysis and statistics and to target marketing to similar visitors
When?
Signing up to one of our marketing lists or promotions
What?
Name, email address, location, usage data and statistics, connection data, other unique identifiers such as IP address and device type, marketing and advertising responses
How?
Data is collected through our website, your social media app or device
Why?
We collect this data to identify you where you have entered a promotion, analyse and understand your personal characteristics, monitor and improve our social media accounts, run analysis and statistics and to target marketing to similar visitors
When Do We Share Personal Information?
We will never sell your data to a third party and aim to be transparent with you on how we use your data.
Our work as a healthcare provider requires us to pass certain information about our patients to specific third parties such as the NHS. We will only share your data in this way where it is a regulatory or legal requirement and we will only share the data that is specifically required.
We work with a small number of other third parties that provide us with services to store and process your data and have made sure that all of these third parties treat your data with the same care as we do, and in line with all applicable legislation. We share data with these third parties to allow us to carry out marketing activities that you have consented to be a part of and we make sure that you always have an opportunity to opt-out of these as easily as possible.
Your rights
Your rights include
- The right to access your personal information - You are entitled to a copy of the personal information we hold about you and details of how we use that information.
- The right to rectification – We take reasonable care to ensure that your personal information is accurate and complete and have a right for this to be updated or corrected where this is not the case.
- The right to erasure – You have the right to request that we delete the personal information we hold about you and we will do this unless there is a specific reason not to do so. Such as, where you are a patient of ours and we have a compelling reason to maintain an accurate record of the treatment we have provided.
- The right to restrict processing – In certain circumstances, such as when the accuracy of information is contested, you have the right to block or pause the processing of your information. If this right is requested, we might continue to store your data but will not process it while this right is exercised.
- The right to data portability – You have the right to ask that we allow you to obtain and reuse your personal data for your own purposes across different services. Where technically feasible we will do this in a way that is secure, safe and without hindrance to usability.
- The right to object to marketing – After giving us consent to contact you for marketing purposes, you will always have the ability to easily opt-out of receiving non service related communications.
- The right not to be subject to automatic decisions – You have the right to not be subject to automatic decision making where decisions are made without the direct input of a human being.
- The right to withdraw consent - We require your consent in order to send you marketing or promotional information and you have the right to withdraw this consent at any time.
- The right to complain – You can complain to the Information Commissioner’s Office if you are unhappy with the way in which we have dealt with your request to exercise any of your personal information rights, or if you think we have breached our legal obligations in storing or processing your personal information. Details on how to do this are given on the Information Commissioner’s Office website: ico.org.uk
If you would like to exercise any of these rights, please contact us by
Email:
dataprotection@brightonimplantclinic.com
Post: Data Protection, Brighton Implant Clinic, 12 Church Road, Hove, BN3 2FL
The Brighton Implant Clinic Limited is registered in England & Wales (Company No. 06844311) and our registered office is 12 Church Road, Hove, BN3 2FL.
